Taking kids on an unforgettable adventure across planets, milky ways and galaxies, the Zero Gravity mobile app was an out-of-the-box game that was created for leading global fashion retailer Tesco. Activated exclusively by the edgy print of a special Tesco branded t-shirt, this augmented reality app offered kids and teens the chance to connect their clothing with an engaging extraterrestrial gaming experience.
- Transported into outer-space via the app.
- Kids could then go on a series of adventures in augmented and virtual reality.
- Challenges included jumping over asteroids, dodging past debris and travelling through space.